Do you hear that? That’s the sound of people catching on…
Here is a great article by Lauren Indvik about how the Fashion industry is leveraging the power of crowdsourcing to directly engage their customers.
It makes sense: if you make and sell clothing, which is primarily bought more as a want than a need, wouldn’t you like to know if customers like something BEFORE you order thousands of units? Why not just let your customers tell you what to order instead of guessing on their behalf? That way clothing providers can operate more efficiently while consumers can have more influence on the clothing they consume. Simple, right?
Now sit back, and watch more and more designers follow suit.
